GRAVELLE, Timothy B. The Measurement Invariance of Customer Loyalty and Customer Experience across Firms, Industries, and Countries. methods, data, analyses, [S. l.], v. 15, n. 2, p. 191–214, 2021. DOI: 10.12758/mda.2021.01. Disponível em: https://majournals.bib.uni-mannheim.de/mda/article/view/2021.01. Acesso em: 16 mar. 2026.